Lysol’s The Lost Bet – Starring Alex Rodriguez

I had the pleasure of working as the storyboard artist for Lysol’s ‘The Lost Bet’ campaign, starring former Yankee legend Alex Rodriguez. Collaborating with Team Bubbly and shot at Nova University In Florida, the project humorously promoted Lysol Laundry Sanitizer by highlighting the challenges of post-game laundry in a locker room setting. Directed by Andres Rojas and Frank Siringo and featuring Alec Ruiz as the Equipment Manager, it successfully delivered Lysol’s message of helping families ‘beat the stink.’

This campaign gained massive exposure as it aired during the 2024 Summer Olympics, reaching a global audience. I’m also thrilled to share that it’s now been shortlisted for the 2025 In2 SABRE Awards, one of the most prestigious honors in branding and PR, chosen from over 900 entries.

Starring: Alex Rodriguez | Alec Ruiz as the Equipment Manager | Agency CD: Alice Turner | Directors: Andres Rojas & Frank Siringo | Producer: Shannon Mulchaey | Cinematographer: Danny Corey | Production Design: Waked Creations | Associate Producer: Malorie Gill | Locations Manager: Jamil Gonzalez | Editor: Chris Campion | Color: Uday Oswal | Sound Mix: Eber Pinheiro

Storyboards

Media Coverage and Features

1. Alex Rodriguez Talks Yankees and Lysol Partnership | USA Today

2. Alex Rodriguez Teams Up with Lysol to Celebrate Equipment Managers | Men's Journal

3. Alex Rodriguez stars in Lysol's 'Equipment Manager' Ad | MM+M

4. For the Love of the Game: Lysol Celebrates Equipment Managers in Campaign with A-Rod | Happi

5. Lysol Laundry Sanitizer 'Equipment Manager' Featuring Alex Rodriguez | iSpot.tv

6. Lysol "The Lost Bet" Ad | Adland

7. Alex Rodriguez Talks Partnering with Lysol and MLB Season | The Knockturnal

8. Lysol Celebrates Unsung Heroes in Ad Starring Alex Rodriguez

9. A-Rod Helps Shine Spotlight on Baseball's Crucial 26th Man | The Blast