Dunked On
Storyboards for Hellmann's × Toronto Raptors "Dunked On" — a comedic :30 and :15 campaign starring Brandon Ingram. A squad of actors in full Hellmann's mayo bottle costumes (five flavors: Garlic Aioli, Spicy Épicée, Chicken Aioli, Chipotle, and Classic) take on Ingram on the court and get absolutely cooked. Think Dodgeball meets Space Jam.
The board was built around three core sequences — a crossover dunk, a pump fake/backboard lob, and a poster dunk — each designed to maximize the comic humiliation of the Mayos. Camera language was cinematic and composed: smooth steadicam for court coverage, low locked-off angles at high frame rate for the dunk hero moments. The contrast between composed filmmaking and pure absurdity was the key to landing the humor.
A full 40-scene board delivered to the director and CDG, covering every beat from the Mayos' opening boast to Ingram's entrance and each dunk sequence through to the :15 cutdowns. The storyboards served as the production blueprint — shot list, blocking, and comedic timing locked before Brandon Ingram stepped on set.
CAMPAIGN REELS
FROM THE BOARD
STORYBOARDS
S1 · Five Mayos walk in formation toward camera — VO super: "Hellmann's flavors take the court"
S2 · Chipotle Mayo holds the ball overhead, looking up at it — VO: "A starting 5 that always brings the sauce"
S3 · Close-up of Chipotle Mayo dribbling low on the hardwood — VO: "A starting 5 that always brings the sauce"
S4 · Ingram elevates for a shot, Chipotle Mayo contests from below, crowd behind — VO: "A starting 5 that always brings the sauce"
S5a · Extreme low angle of Hellmann's bottle — looking up at the Chipotle Mayo face from the floor
S5b · Close-up of a Mayo face — wide-eyed, slack-jawed, already in disbelief
S6 · Ingram walks onto the court — back of #3 jersey dominant, Mayos lined up on both sides parting. VO: "A starting 5 that always brings the sauce"
S7 · Portrait of Brandon Ingram — dead-eyed, headband, dreads. Not a word needed
S8a · Ingram locks into defensive stance against Garlic Mayo — low, wide, not moving
S8b · Ingram crossover-dribbles around Garlic Mayo — splitting the defense, speed lines
S8c · Ingram drives hard — Garlic Mayo gets crushed against the stanchion, toppling sideways, hand raised helplessly
S8d · Overhead — Garlic Mayo flat on the court, face up, basketball in hand, finished
S9 · Garlic Mayo on the floor looking straight up — laid out, absolute defeat
S10a · Ingram posts up Garlic Mayo from behind — backing him down toward the basket
S10b · Ingram elevates for a fadeaway — Garlic Mayo jumps to contest, flashing peace signs on the way down
S10d · Extreme close-up of Garlic Aioli Mayo's face — mouth wide open, eyes wide with shock. Pure astonished "uh oh" energy
S11 · Close-up of Garlic Mayo face looking down, scowling — the embarrassment registers
S12 · Motion blur — a Mayo bottle tumbling and spinning through the air after a crossover
S13 · Under Ingram's outstretched arm — Spicy Mayo face visible below, mouth open in shock. No Ingram face shown
S14 · Chicken Aioli Mayo contorts in horror as Ingram looms massive in the foreground reaching for the ball. No face likeness shown
S15 · Split frame — three Mayos side by side: Garlic, Chipotle, Ranch — all open-mouthed in simultaneous shock
S16 · Buttermilk Ranch Mayo flat on the floor, arms thrown wide, screaming at the ceiling
S17 · A Mayo walks toward the wall, arms raised — facing away, done
S18 · Chicken Sauce Mayo jawing at the referee — pointing, arguing, getting T'd up on the sideline
S19 · Two Mayos (Garlic Aioli + Chipotle Aioli) argue with each other — pointing and pushing, nobody's taking blame
S20a · Ingram explodes toward camera — speed lines radiate out, Mayos scattered in his wake
S20b · Split overhead: Ingram's sneaker descending toward three Mayos flat on the floor below — Spicy, Garlic Aioli, and a third
S21 · Ingram's POV looking straight down — Garlic Aioli Mayo flat on the hardwood below, staring back up at us
S22 · Ingram hangs on the rim — Mayos scattered below, one sprawled directly under the basket
S23 · Back of Ingram #3 completing a two-handed rim hang — crowd fills the background
S24 · Low angle looking up — Ingram tucks his legs through an explosive dunk, three Mayos knocked down in the foreground
S25 · Camera behind the Mayos — their backs to us, Ingram #3 hanging on the rim in the distance as they stare up at him
S25b · Extreme close-up of Ingram's face — wide grin, winking one eye closed, full swagger
S26 · Garlic Aioli Mayo trash-talks: "YOUR GAME STIIIIINK'S SON!" — finger pointed, still swinging
S27 · Ingram stands behind a nervous Mayo — towering, calm, staring down
S28 · Pump fake — Garlic Mayo bites hard, Ingram holds the ball as Mayo sails past
S28b · "FIVE DELICIOUS FLAVORS TO DUNK ON" — Garlic Aioli Mayo reaches skyward, can't stop what's coming
S28c · "OFFICIAL MAYO OF THE TORONTO RAPTORS" — Mayo close-up face, stunned and wide open
S29 · "FIVE DELICIOUS FLAVORS TO DUNK ON" — camera behind Ingram, he lobs the ball at the backboard, Chipotle Aioli Mayo reacts below, a second Mayo in the background looking up
S30a · "FIVE DELICIOUS FLAVORS TO DUNK ON" — Garlic Aioli Mayo arms up, poster moment incoming
S30b · "OFFICIAL MAYO OF THE TORONTO RAPTORS" — Mayo face wide open, caught on film
S31 · Ingram at the free-throw line in triple-threat — camera note: WHIP PAN right into the next sequence
S32 · "MAKE IT SPICY" — Chipotle Mayo bursts through a wall of clouds, ball in hand, dramatic entrance. Chipotle's line over the image
S33 · Ingram drops back into defensive stance — new Mayo, same result incoming
S34 · Ingram dribbles around Chipotle Mayo — crossover in progress, ankles at risk
S35 · Ingram drives past Chipotle Aioli Mayo — crushed against the stanchion, falling hard, same composition as S8c
S36 · "5 DELICIOUS FLAVORS TO DUNK ON" — Ingram #3 from behind, dunking at the rim, Chipotle Mayo toppling in the foreground
S37 · "OFFICIAL MAYO OF THE TORONTO RAPTORS" — Chipotle Mayo flat on the floor below basket, wide-eyed and astonished looking up
S38 · Ingram locks eyes with a Mayo: "MY MAN, I'M ABOUT TO COOL YOU OFF REEEEEAL QUICK!"
S39 · Ingram drives hard past Buttermilk Ranch Mayo — low angle, full explosion
S40 · Hero shot — Ingram #3 RAPTORS, full dunk, both supers: "FIVE DELICIOUS FLAVORS TO DUNK ON" top, "OFFICIAL MAYO OF THE TORONTO RAPTORS" bottom