BACK TO WORKHellmann's · COMMERCIAL · 2025
Hellmann's

Dunked On

THE CHALLENGE
THE APPROACH
THE OUTCOME

CAMPAIGN REELS

Hellmann's · 2025
:15 · Brandon Ingram · Chicken Wing
:15 · Brandon Ingram · Garlic Aioli
Spicy Mayo · 50 Pts
Ingram · "They Think They're Tuff"

FROM THE BOARD

Hellmann's · 2025

STORYBOARDS

Dunked On — Storyboards 1

S1 · Five Mayos walk in formation toward camera — VO super: "Hellmann's flavors take the court"

Dunked On — Storyboards 2

S2 · Chipotle Mayo holds the ball overhead, looking up at it — VO: "A starting 5 that always brings the sauce"

Dunked On — Storyboards 3

S3 · Close-up of Chipotle Mayo dribbling low on the hardwood — VO: "A starting 5 that always brings the sauce"

Dunked On — Storyboards 4

S4 · Ingram elevates for a shot, Chipotle Mayo contests from below, crowd behind — VO: "A starting 5 that always brings the sauce"

Dunked On — Storyboards 5

S5a · Extreme low angle of Hellmann's bottle — looking up at the Chipotle Mayo face from the floor

Dunked On — Storyboards 6

S5b · Close-up of a Mayo face — wide-eyed, slack-jawed, already in disbelief

Dunked On — Storyboards 7

S6 · Ingram walks onto the court — back of #3 jersey dominant, Mayos lined up on both sides parting. VO: "A starting 5 that always brings the sauce"

Dunked On — Storyboards 8

S7 · Portrait of Brandon Ingram — dead-eyed, headband, dreads. Not a word needed

Dunked On — Storyboards 9

S8a · Ingram locks into defensive stance against Garlic Mayo — low, wide, not moving

Dunked On — Storyboards 10

S8b · Ingram crossover-dribbles around Garlic Mayo — splitting the defense, speed lines

Dunked On — Storyboards 11

S8c · Ingram drives hard — Garlic Mayo gets crushed against the stanchion, toppling sideways, hand raised helplessly

Dunked On — Storyboards 12

S8d · Overhead — Garlic Mayo flat on the court, face up, basketball in hand, finished

Dunked On — Storyboards 13

S9 · Garlic Mayo on the floor looking straight up — laid out, absolute defeat

Dunked On — Storyboards 14

S10a · Ingram posts up Garlic Mayo from behind — backing him down toward the basket

Dunked On — Storyboards 15

S10b · Ingram elevates for a fadeaway — Garlic Mayo jumps to contest, flashing peace signs on the way down

Dunked On — Storyboards 16

S10d · Extreme close-up of Garlic Aioli Mayo's face — mouth wide open, eyes wide with shock. Pure astonished "uh oh" energy

Dunked On — Storyboards 17

S11 · Close-up of Garlic Mayo face looking down, scowling — the embarrassment registers

Dunked On — Storyboards 18

S12 · Motion blur — a Mayo bottle tumbling and spinning through the air after a crossover

Dunked On — Storyboards 19

S13 · Under Ingram's outstretched arm — Spicy Mayo face visible below, mouth open in shock. No Ingram face shown

Dunked On — Storyboards 20

S14 · Chicken Aioli Mayo contorts in horror as Ingram looms massive in the foreground reaching for the ball. No face likeness shown

Dunked On — Storyboards 21

S15 · Split frame — three Mayos side by side: Garlic, Chipotle, Ranch — all open-mouthed in simultaneous shock

Dunked On — Storyboards 22

S16 · Buttermilk Ranch Mayo flat on the floor, arms thrown wide, screaming at the ceiling

Dunked On — Storyboards 23

S17 · A Mayo walks toward the wall, arms raised — facing away, done

Dunked On — Storyboards 24

S18 · Chicken Sauce Mayo jawing at the referee — pointing, arguing, getting T'd up on the sideline

Dunked On — Storyboards 25

S19 · Two Mayos (Garlic Aioli + Chipotle Aioli) argue with each other — pointing and pushing, nobody's taking blame

Dunked On — Storyboards 26

S20a · Ingram explodes toward camera — speed lines radiate out, Mayos scattered in his wake

Dunked On — Storyboards 27

S20b · Split overhead: Ingram's sneaker descending toward three Mayos flat on the floor below — Spicy, Garlic Aioli, and a third

Dunked On — Storyboards 28

S21 · Ingram's POV looking straight down — Garlic Aioli Mayo flat on the hardwood below, staring back up at us

Dunked On — Storyboards 29

S22 · Ingram hangs on the rim — Mayos scattered below, one sprawled directly under the basket

Dunked On — Storyboards 30

S23 · Back of Ingram #3 completing a two-handed rim hang — crowd fills the background

Dunked On — Storyboards 31

S24 · Low angle looking up — Ingram tucks his legs through an explosive dunk, three Mayos knocked down in the foreground

Dunked On — Storyboards 32

S25 · Camera behind the Mayos — their backs to us, Ingram #3 hanging on the rim in the distance as they stare up at him

Dunked On — Storyboards 33

S25b · Extreme close-up of Ingram's face — wide grin, winking one eye closed, full swagger

Dunked On — Storyboards 34

S26 · Garlic Aioli Mayo trash-talks: "YOUR GAME STIIIIINK'S SON!" — finger pointed, still swinging

Dunked On — Storyboards 35

S27 · Ingram stands behind a nervous Mayo — towering, calm, staring down

Dunked On — Storyboards 36

S28 · Pump fake — Garlic Mayo bites hard, Ingram holds the ball as Mayo sails past

Dunked On — Storyboards 37

S28b · "FIVE DELICIOUS FLAVORS TO DUNK ON" — Garlic Aioli Mayo reaches skyward, can't stop what's coming

Dunked On — Storyboards 38

S28c · "OFFICIAL MAYO OF THE TORONTO RAPTORS" — Mayo close-up face, stunned and wide open

Dunked On — Storyboards 39

S29 · "FIVE DELICIOUS FLAVORS TO DUNK ON" — camera behind Ingram, he lobs the ball at the backboard, Chipotle Aioli Mayo reacts below, a second Mayo in the background looking up

Dunked On — Storyboards 40

S30a · "FIVE DELICIOUS FLAVORS TO DUNK ON" — Garlic Aioli Mayo arms up, poster moment incoming

Dunked On — Storyboards 41

S30b · "OFFICIAL MAYO OF THE TORONTO RAPTORS" — Mayo face wide open, caught on film

Dunked On — Storyboards 42

S31 · Ingram at the free-throw line in triple-threat — camera note: WHIP PAN right into the next sequence

Dunked On — Storyboards 43

S32 · "MAKE IT SPICY" — Chipotle Mayo bursts through a wall of clouds, ball in hand, dramatic entrance. Chipotle's line over the image

Dunked On — Storyboards 44

S33 · Ingram drops back into defensive stance — new Mayo, same result incoming

Dunked On — Storyboards 45

S34 · Ingram dribbles around Chipotle Mayo — crossover in progress, ankles at risk

Dunked On — Storyboards 46

S35 · Ingram drives past Chipotle Aioli Mayo — crushed against the stanchion, falling hard, same composition as S8c

Dunked On — Storyboards 47

S36 · "5 DELICIOUS FLAVORS TO DUNK ON" — Ingram #3 from behind, dunking at the rim, Chipotle Mayo toppling in the foreground

Dunked On — Storyboards 48

S37 · "OFFICIAL MAYO OF THE TORONTO RAPTORS" — Chipotle Mayo flat on the floor below basket, wide-eyed and astonished looking up

Dunked On — Storyboards 49

S38 · Ingram locks eyes with a Mayo: "MY MAN, I'M ABOUT TO COOL YOU OFF REEEEEAL QUICK!"

Dunked On — Storyboards 50

S39 · Ingram drives hard past Buttermilk Ranch Mayo — low angle, full explosion

Dunked On — Storyboards 51

S40 · Hero shot — Ingram #3 RAPTORS, full dunk, both supers: "FIVE DELICIOUS FLAVORS TO DUNK ON" top, "OFFICIAL MAYO OF THE TORONTO RAPTORS" bottom