BACK TO WORKLysol · COMMERCIAL · 2025
Lysol

An Ode-R to Refs

Via Team Bubbly (EP Andres Rojas, AP Malorie Gill) · Havas

THE CHALLENGE
THE APPROACH
THE OUTCOME

FROM THE BOARD

Lysol · 2025

STORYBOARDS

An Ode-R to Refs — Storyboards 1

EXT. SUBURBAN DRIVEWAY – DAY. The video opens on ALEX RODRIGUEZ walking up the driveway of a suburban house, carrying a branded Lysol duffel bag.

An Ode-R to Refs — Storyboards 2

ZOOM IN on a sign standing on an easel in the driveway: UMPIRE + REFEREE SUPPORT GROUP.

An Ode-R to Refs — Storyboards 3

INT. RESIDENTIAL GARAGE – DAY. In the garage, we see an intimate group of an umpire and refs (two men, one woman) all seated in chairs. They're dressed in sweat-stained uniforms with no third-party logos that telegraph their respective sports (baseball, football, basketball).

An Ode-R to Refs — Storyboards 4

The refs and umpire have clearly all come from their respective games, looking a bit dejected and downtrodden. They wear conspicuously sweaty uniforms. UMPIRE: Being an umpire can be thankless, sweaty work. We get no respect, and it stinks!

An Ode-R to Refs — Storyboards 5

ALEX RODRIGUEZ unexpectedly enters.

An Ode-R to Refs — Storyboards 6

UMPIRE: Alex, what are you doing here?! [ALT: Alex, you've got some nerve crashing our session…!]

An Ode-R to Refs — Storyboards 7

ALEX: I came to apologize. I know we didn't always see eye-to-eye back in the day… but I've changed!

An Ode-R to Refs — Storyboards 8

UMPIRE: (Sarcastically:) Yeah, right! The UMPIRE rises from his seat, throwing up his arms in dismay.

An Ode-R to Refs — Storyboards 9

With the UMPIRE's arms in the air, ALEX catches an unfortunate whiff of his armpit.

An Ode-R to Refs — Storyboards 10

ALEX: (Holding his nose:) Hey ump… YOU STINK!

An Ode-R to Refs — Storyboards 11

UMPIRE: You haven't changed one bit!

An Ode-R to Refs — Storyboards 12

The other two refs rise from their seats, giving resounding Bronx cheers as they throw up their arms.

An Ode-R to Refs — Storyboards 13

ALEX: (Gesturing to the UMPIRE's sweaty armpits:) No, I mean your uniform stinks… ¡Ay, Dios mio! … You all STINK!

An Ode-R to Refs — Storyboards 14

GRAPHIC: The umpire and refs emit animated stink lines.

An Ode-R to Refs — Storyboards 15

UMPIRE: (Smelling his uniform, getting the point.) Oof, he's not wrong!

An Ode-R to Refs — Storyboards 16

The other refs pull their shirts to their noses and sniff them.

An Ode-R to Refs — Storyboards 17

ALEX: (Claps his hand over the UMP's shoulder compassionately:) Bacteria and sweat can lead to seriously stinky clothes … but I have a winning strategy!

An Ode-R to Refs — Storyboards 18

INT. UMP'S LAUNDRY ROOM – DAY. CHYRON: THE UMPIRE'S LAUNDRY ROOM.

An Ode-R to Refs — Storyboards 19

ALEX eagerly pulls a bottle of Lysol Laundry Sanitizer from his duffel bag.

An Ode-R to Refs — Storyboards 20

ALEX, the UMPIRE, and refs stand before the washer and dryer in the UMPIRE's laundry room. The UMPIRE and refs wear bathrobes. We see their sweaty uniforms piled in the washing machine, waiting to be washed.

An Ode-R to Refs — Storyboards 21

ALEX demonstrates how to apply the product to the wash cycle. CHYRON: Use as directed.

An Ode-R to Refs — Storyboards 22

ALEX: Lysol Laundry Sanitizer kills 99.9% of odor-causing bacteria in laundry. CHYRON: Use it in your laundry routine, with detergent. ALEX: I use it all the time to strike out stink!

An Ode-R to Refs — Storyboards 23

In their robes, the UMPIRE and refs watch ALEX's demonstration in the background.

An Ode-R to Refs — Storyboards 24

EXT. FRONT YARD – DAY. In a celebratory mood, the refs and umps excitedly play sports in the background. The UMPIRE's uniform looks conspicuously fresh. ALEX presents the UMPIRE a bottle of Lysol Laundry Sanitizer like a trophy.

An Ode-R to Refs — Storyboards 25

The UMPIRE throws his arms around ALEX.

An Ode-R to Refs — Storyboards 26

UMPIRE: Thanks Alex! ALEX: No sweat. CTA: LYSOL LAUNDRY SANITIZER KNOCKS STINK RIGHT OUT OF THE PARK (TBD).

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