Evian's Mountain of Youth campaign needed bold creative across New York City — from 3D billboards to subway, airport, and bus shelter placements.
We created cinematic storyboards that showed exactly how the campaign would look and feel out in the city. Each frame was crafted to match the scale and energy of giant outdoor screens.
The campaign launched during the 2025 US Open, taking over screens across New York City — from Times Square to subway platforms.
FROM THE BOARD
STORYBOARDS
Close up on Tiafoe — breath visible as vapor, eyes locked into camera
Pink tennis ball launches upward into frame
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Alt — pink ball rises, tighter angle on the release
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Tiafoe winds into his serve — camera pulls left and back
Alt — serve wind-up variant, lower camera angle
Pink ball rockets toward camera in extreme close-up
Tiafoe positions to return — front hand extended, weight forward
Ball flies toward camera as evian bottles appear embedded in ice
Ball meets ice — shards chip away and begin to fall
Tiafoe speeds toward the ball as it returns off the ice wall
Tiafoe backhands through — most of the ice explodes away
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Tiafoe walks toward the evian bottles; arm reaches across the billboard corner (3D anamorphic effect)
Tiafoe smiling, holding an evian bottle — evian logo materializes
Logo and bottle moment continues — product hero beat
Tiafoe points down at viewers, hand breaking over the screen border (3D anamorphic finish)
BOARD TO SCREEN
Billboard · Madison Square Garden
Newsstand · Street Level