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Mountain of Youth

Produced in collaboration with Plural for the 2025 US Open

THE CHALLENGE
THE APPROACH
THE OUTCOME

FROM THE BOARD

evian · 2024

STORYBOARDS

Mountain of Youth — Storyboards 1

Close up on Tiafoe — breath visible as vapor, eyes locked into camera

Mountain of Youth — Storyboards 2

Pink tennis ball launches upward into frame

Mountain of Youth — Storyboards 3

Alt — pink ball rises, tighter angle on the release

Mountain of Youth — Storyboards 4

Tiafoe winds into his serve — camera pulls left and back

Mountain of Youth — Storyboards 5

Alt — serve wind-up variant, lower camera angle

Mountain of Youth — Storyboards 6

Pink ball rockets toward camera in extreme close-up

Mountain of Youth — Storyboards 7

Tiafoe positions to return — front hand extended, weight forward

Mountain of Youth — Storyboards 8

Ball flies toward camera as evian bottles appear embedded in ice

Mountain of Youth — Storyboards 9

Ball meets ice — shards chip away and begin to fall

Mountain of Youth — Storyboards 10

Tiafoe speeds toward the ball as it returns off the ice wall

Mountain of Youth — Storyboards 11

Tiafoe backhands through — most of the ice explodes away

Mountain of Youth — Storyboards 12

Tiafoe walks toward the evian bottles; arm reaches across the billboard corner (3D anamorphic effect)

Mountain of Youth — Storyboards 13

Tiafoe smiling, holding an evian bottle — evian logo materializes

Mountain of Youth — Storyboards 14

Logo and bottle moment continues — product hero beat

Mountain of Youth — Storyboards 15

Tiafoe points down at viewers, hand breaking over the screen border (3D anamorphic finish)

BOARD TO SCREEN

evian · 2024