Lo/Jack
I worked with the talented team at LNC Productions to bring the concept for a commercial showcasing Lo/Jack's "Lot Smart" feature to life. This technology provides real-time safety updates and security for vehicles, which we highlighted through scenes of emergency assistance, theft prevention, and real-time tracking. My goal was to create a visually striking ad that effectively conveyed the peace of mind and security offered by "Lot Smart.
Produced by: LNC Productions Director : David Levi, Art Director : Gena Zhuravshiy, Producer: Uri Elam
Storyboards
Logo Animation
Birds-eye drone shot scrolls across a massive, endless lot of cars.
Radar graphic pinpoints the location of a vehicle on the lot and shows info: Battery level, VIN, Stock number, Year, Make, Model of vehicle.
We see a salesman with a pair of clients, father and son.
We see the same graphic now on the salesman’s phone.
Phone displays low battery alert.
Virtual boundary being set around multiple lots
alert triggers when car leaves the lot.
We see vehicle on the road
Indicators for pinpoint vehicle location, low battery alert, and virtual boundaries all on screen at once.
Customer/teen driver from the previous screen buys car with SureDrive.
Close up of salesperson and customers closing the deal with a handshake.
arent receives alerts in the morning when the teen arrives at school (on time), and alerts in the afternoon when they leave (on time).
Birds-eye view of son’s car on the road.
Parent sets a speed alert of 80mph in the SureDrive app and has peace of mind knowing they’ll be alerted if that threshold is broken.
Close up of Super Dive app on phone.
We see a fender bender in progress.
Parent/family receives a crash alert.
They call their teen and confirm that everyone is okay.
Parent receives an alert that their vehicle was moved and may have been stolen.
Close up of Super Drive app on phone.
Law enforcement receiving car’s last known location from LoJack
Law enforcement returns the car to its happy owner.