Mashable Brand X and IBM – Bike Sharing
I had the pleasure of collaborating with the talented team at LNC Productions on this stop-motion commercial for Mashable Brand X and IBM’s bike-sharing program. The cut-outs featured in the advertisement were designed by laser-cutter using actual paper. The skill and creativity of the team shone through in this project. I hope this advertisement will motivate and engage the audience and introduce the bike share program.
Produced by: LNC Productions Director : David Levi, Art Director : Gena Zhuravshiy, Producer: Uri Elam
Storyboards
We see a car drive in from the left side of the screen - in the car we see a woman relaxing. She is reading a book.
Car meets a drone and continues down the road
The car reaches an “Old school” style tv (prop) - when it goes through it we see an old bike.
The screen updates displaying newer and cooler type of bicycles to finally transition into our last “cool” bike.
The hands come into frame holding an iPhone. They take a picture of the “prop bike”; we hear the pic sound effect and the picture transforms into a realistic mockup of an instagram post.
We see a 3D animated graph growing, on top of the line we have a miniature bike climbing this line as if going up a hill to reach the.
Hands start placing letters to compose the text “why the bike share craze?
The hands come into the frame and place the following words into the frame: economic, environmental, and safety.
Here we transition to the next sequence showing a bustling NYC.
We zoom out showing bike riders in the foreground moving faster than the cars.
We focus on the lower level for a moment - the door of the subway.
We zoom into a subway car.
The door of the subway car opens showing people packed like canned sardines.
The bike keeps moving to end up as an illustration on a book cover- the book’s title is :” Bike Share Studies” .
Hands go back into the frame and open the book - on the left side an animated 3D map of bike stations unfolds on the rigth side we see 3D animated data.
Zoom into bike share statistics.
Turns the page to see the convinces of bike share.
Transition to a bike lane showing more statistics "Reduction of 100 metric tons".
Zoom out further to show cars in the foreground in traffic.
We reveal a girl in her studio apartment ready to exit out of the frame.