The Lost Bet
Team Bubbly · Hunter PR · Directors: Andres Rojas & Frank Siringo · Aired: 2024 Summer Olympics
Lysol needed a :30 spot built around Alex Rodriguez that was funny, credible, and product-forward — all without feeling like an ad. The brief: A-Rod loses a bet with his equipment manager and has to swap jobs for a day, trading the dugout for a dingy post-game locker room full of sweat-soaked jerseys and stink.
Working with Team Bubbly and directors Andres Rojas and Frank Siringo, I boarded the full spot across 30 panels — from the opening wide of the trashed locker room through the bet flashback, the laundry room discovery, the Lysol product moment, and the comedic payoff when the equipment manager returns worse for wear. The boards were built to sell the comedy beats: timing on the disgust reactions, the cabinet reveal, and the nuzzle-the-clean-laundry hero moment that closes the product demo.
The spot aired during the 2024 Summer Olympics, reaching a global audience. It was shortlisted for the 2025 In2 SABRE Awards, selected from over 900 entries.
FROM THE BOARD
STORYBOARDS
S1 · Wide — post-game locker room demolished, gear strewn wall to wall, stink in the air
S1 · Push in on the stalls — jerseys #28 and #11 hanging limp, bats and gloves scattered below
S2 · A-ROD enters, hands on the laundry cart — takes in the full scope of what he's inherited
S2 · A-ROD loads the cart — leaning into the mess, no choice but to get to work
S3 · Flashback — A-ROD and Equipment Manager squared off across the counter, the bet taking shape
S3 · ECU — two fists raised toward each other, the deal about to be locked in
S3 · ECU hands — one open palm, one fist — the terms are set, the shake is coming
S3 · Both faces in extreme close-up — Equipment Manager grinning, A-ROD absorbing what he just agreed to
S4 · Equipment Manager celebrates; A-ROD reacts — hand to his head, already regretting it
S4 · A-ROD straight to camera — stoic, processing, the reality landing
S4 · A-ROD holds a jersey at arm's length — one finger, full grimace, stink lines rising
S5 · A-ROD arrives at the laundry room with the cart — washer waiting on the right
S5 · A-ROD reaches for the cabinet door — something behind it
S5 · Cabinet opens — shelves lined with Lysol Laundry Sanitizer, discovery lighting
S5 · A-ROD holds up the bottle, reads the label — quiet intrigue on his face
S5 · ECU — Lysol poured from the cap into the drum, slow and deliberate
S5 · A-ROD loads the laundry into the top-load washer, Lysol in hand — "Use as Directed"
S6 · A-ROD framed in the washer porthole — glowing halo, serene smile — the hero moment
S6 · A-ROD nuzzles a fresh clean towel — eyes closed, completely at peace
S6 · A-ROD seated on the bench, folding fresh laundry — neat stacks, Lysol bottle in his bag
S7 · Equipment Manager bursts through the door — arm sling, bandages, looking destroyed
S7 · Wide — A-ROD seated in the now-spotless locker room, Equipment Manager limping in from the far end
S7 · Equipment Manager ECU — glasses broken, face scratched, headband, furious
S7 · Two-shot — A-ROD seated and smiling, Equipment Manager leaning in — Lysol bottle between them in FG
S7 · Final hero — giant Lysol Laundry Sanitizer in FG, A-ROD and Equipment Manager walking out together, "BEAT THE STINK" on his back
- AgencyHunter PR
- ProductionTeam Bubbly
- StarringAlex Rodriguez
- DirectorsAndres Rojas & Frank Siringo
- CinematographerDanny Corey
- ProducerShannon Mulchaey
- Production DesignWaked Creations
- EditorChris Campion
- ColorUday Oswal
- Sound MixEber Pinheiro
- Associate ProducerMalorie Gill
- Locations ManagerJamil Gonzalez
- Equipment ManagerAlec Ruiz
- StoryboardsVado Studio