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Lysol

The Lost Bet

◆In2 SABRE Shortlist · 2025

Team Bubbly · Hunter PR · Directors: Andres Rojas & Frank Siringo · Aired: 2024 Summer Olympics

Lysol needed a :30 spot built around Alex Rodriguez that was funny, credible, and product-forward — all without feeling like an ad. The brief: A-Rod loses a bet with his equipment manager and has to swap jobs for a day, trading the dugout for a dingy post-game locker room full of sweat-soaked jerseys and stink.

Working with Team Bubbly and directors Andres Rojas and Frank Siringo, I boarded the full spot across 30 panels — from the opening wide of the trashed locker room through the bet flashback, the laundry room discovery, the Lysol product moment, and the comedic payoff when the equipment manager returns worse for wear. The boards were built to sell the comedy beats: timing on the disgust reactions, the cabinet reveal, and the nuzzle-the-clean-laundry hero moment that closes the product demo.

The spot aired during the 2024 Summer Olympics, reaching a global audience. It was shortlisted for the 2025 In2 SABRE Awards, selected from over 900 entries.

FROM THE BOARD

Lysol · 2024

STORYBOARDS

The Lost Bet — Storyboards 1

S1 · Wide — post-game locker room demolished, gear strewn wall to wall, stink in the air

The Lost Bet — Storyboards 2

S1 · Push in on the stalls — jerseys #28 and #11 hanging limp, bats and gloves scattered below

The Lost Bet — Storyboards 3

S2 · A-ROD enters, hands on the laundry cart — takes in the full scope of what he's inherited

The Lost Bet — Storyboards 4

S2 · A-ROD loads the cart — leaning into the mess, no choice but to get to work

The Lost Bet — Storyboards 5

S3 · Flashback — A-ROD and Equipment Manager squared off across the counter, the bet taking shape

The Lost Bet — Storyboards 6

S3 · ECU — two fists raised toward each other, the deal about to be locked in

The Lost Bet — Storyboards 7

S3 · ECU hands — one open palm, one fist — the terms are set, the shake is coming

The Lost Bet — Storyboards 8

S3 · Both faces in extreme close-up — Equipment Manager grinning, A-ROD absorbing what he just agreed to

The Lost Bet — Storyboards 9

S4 · Equipment Manager celebrates; A-ROD reacts — hand to his head, already regretting it

The Lost Bet — Storyboards 10

S4 · A-ROD straight to camera — stoic, processing, the reality landing

The Lost Bet — Storyboards 11

S4 · A-ROD holds a jersey at arm's length — one finger, full grimace, stink lines rising

The Lost Bet — Storyboards 12

S5 · A-ROD arrives at the laundry room with the cart — washer waiting on the right

The Lost Bet — Storyboards 13

S5 · A-ROD reaches for the cabinet door — something behind it

The Lost Bet — Storyboards 14

S5 · Cabinet opens — shelves lined with Lysol Laundry Sanitizer, discovery lighting

The Lost Bet — Storyboards 15

S5 · A-ROD holds up the bottle, reads the label — quiet intrigue on his face

The Lost Bet — Storyboards 16

S5 · ECU — Lysol poured from the cap into the drum, slow and deliberate

The Lost Bet — Storyboards 17

S5 · A-ROD loads the laundry into the top-load washer, Lysol in hand — "Use as Directed"

The Lost Bet — Storyboards 18

S6 · A-ROD framed in the washer porthole — glowing halo, serene smile — the hero moment

The Lost Bet — Storyboards 19

S6 · A-ROD nuzzles a fresh clean towel — eyes closed, completely at peace

The Lost Bet — Storyboards 20

S6 · A-ROD seated on the bench, folding fresh laundry — neat stacks, Lysol bottle in his bag

The Lost Bet — Storyboards 21

S7 · Equipment Manager bursts through the door — arm sling, bandages, looking destroyed

The Lost Bet — Storyboards 22

S7 · Wide — A-ROD seated in the now-spotless locker room, Equipment Manager limping in from the far end

The Lost Bet — Storyboards 23

S7 · Equipment Manager ECU — glasses broken, face scratched, headband, furious

The Lost Bet — Storyboards 24

S7 · Two-shot — A-ROD seated and smiling, Equipment Manager leaning in — Lysol bottle between them in FG

The Lost Bet — Storyboards 25

S7 · Final hero — giant Lysol Laundry Sanitizer in FG, A-ROD and Equipment Manager walking out together, "BEAT THE STINK" on his back

Credits
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