Squid Game Times Square

Pre-show begins 4:24 PM — Recruiters in full Squid Game uniform take position at the TKTS red stairs

Recruiters challenge passersby to Ddakji on the stairs — unsuspecting crowd drawn in

Crowd grows around the stairs — energy building before the main event

TSX billboard activates — Squid Game countdown clock appears, theme music fills the square

JW × Squid Game branding goes live on the TSX screen — Striding Man woven in

Two-minute countdown — crowd locked in, Pink Guards hold the perimeter

Bottle reveal on screen — the JW limited-edition Squid Game bottle hero moment

QR code drops on the billboard — players scan to register for Red Light Green Light

Rules displayed on screen — crowd receives game instructions via billboard

Red Light Green Light Round 1 — the doll activates, players freeze across the square

First eliminations — Pink Guards remove players who moved on Red Light

Between rounds — crowd reaction, JW branding beats on the TSX screen

Red Light Green Light Round 2 — final players compete for the win

Final eliminations — last players standing hold position under the billboard

Winner announced live on the TSX billboard — Squid Game winner graphic with JW bottle

Crowd celebration — Lil Dicky appearance, happy hour activation begins

Three-bar happy hour launches through 8 PM — JW Squid Game limited edition served

Final billboard beat — JW × Squid Game Season 2 title card, campaign close